CASE STUDY
Launching DTC with Realistic, High-Fidelity Customization
About Cascade Maverick
Situation
Cascade Maverick was preparing to launch a direct-to-consumer site for the first time. They had no existing online store and saw customization as a core part of the experience. The goal was to give customers the ability to build their own helmet, selecting every detail—from colors and decals to finishes and personalization.
A key requirement for their team was visual realism. They offered a wide range of finishes like matte, gloss, and metallic, and needed those differences to be accurately represented online. Most customization tools on the market couldn’t deliver that level of detail. Cascade didn’t want customers guessing at what a finish might look like, they wanted them to see it.
Solution
We delivered a fully interactive 3D experience through our VU Customizer, designed to give customers an accurate, real-time preview of their helmet. Every design choice, down to the finish and material type, is rendered in high fidelity, showcasing the true look of each option. Whether it’s a deep matte black or a bold metallic color, the visual detail reflects exactly what the customer can expect to receive.
Cascade also used the flexibility of our platform to fully brand the experience. The customizer matches the look and feel of their site and reinforces the premium nature of the product. It’s not a standard or templated experience, it’s tailored to their brand and their customer.
The combination of flexibility and realism gave them exactly what they were looking for in a front-end solution.
Outcome
When Cascade Maverick launched their DTC site, they launched their custom program right alongside it. Customers can now build their helmets from start to finish, with complete confidence in how their choices will look.
That visual accuracy helped set a higher bar for online customization in their category. For brands that care about finish and detail, realism plays a central role in delivering a quality customization experience. Cascade understood that from the beginning and built a program that reflects the same performance and precision as their gear.
Outcome
With a structured Custom Program powered by VU Custom, JIGGY transformed customization from an operational challenge into a scalable growth driver. Customers now enjoy a seamless and engaging way to personalize puzzles, while JIGGY’s team benefits from a system that supports their expansion rather than slowing them down.
With our end-to-end platform powering their custom business, JIGGY is now positioned to scale personalization even further, offering more options while maintaining the efficiency and quality their brand is known for.
30+
Market Leading
Brands
90k
Custom Products
Purchased Per Month
3k+
Templates Created
Per Month
155+
Total e-Comm Sites Powering
with VU Custom