CASE STUDY

Launching Their First B2B Custom Program with VU Custom

About Klean Kanteen

Klean Kanteen is a leader in sustainable drinkware, known for its high-quality, reusable bottles and commitment to environmental responsibility. The brand offers a range of customizable drinkware, allowing customers to personalize bottles with logos, artwork, and text. Klean Kanteen has built a strong presence in both direct-to-consumer (DTC) and business-to-business (B2B) markets, continuously innovating in the customization space while staying true to their mission of sustainability and durability.

Situation

Klean Kanteen initially came to VU Custom to improve their DTC customization experience. They had invested in new production equipment and needed a software solution that could deliver high-quality visualization and streamline the order-to-production process.

Once their new DTC custom experience launched, they realized its potential beyond individual consumers. As demand grew, it became clear that B2B customers (businesses looking for corporate gifts, promotional products, and branded merchandise) needed the same seamless experience. Seeing the opportunity to expand customization into bulk orders, Klean Kanteen decided to launch their first-ever B2B custom program.

Solution

Our VU Customizer brought a new level of visualization to Klean Kanteen’s customization program, allowing customers (both individual and business) to see their personalized drinkware before placing an order. With a seamless integration, expanding from DTC to B2B was a natural next step.

Once Klean Kanteen established their B2B program, our Order Management System (OMS) ensured a smooth transition from order placement to production. Custom artwork files were instantly generated and delivered, eliminating manual processes and reducing turnaround times for high-volume corporate orders.

By implementing our technology, Klean Kanteen was able to extend the same high-quality, automated customization experience to B2B customers, making it easier for businesses to personalize and order at scale.

Outcome

With VU Custom, Klean Kanteen successfully launched their first B2B custom program, opening up a new revenue stream with minimal operational effort.

By leveraging the success of their DTC customization, they were able to seamlessly scale into B2B, providing business customers with an intuitive, automated ordering experience. Custom orders now move effortlessly from visualization to production.

Klean Kanteen has set the foundation for a new standard in corporate customization. With a future-proof platform, they are now well-positioned to grow their B2B offering, expand their product lineup, and continue leading the way in sustainable, customized drinkware.

Outcome

With VU Custom, Klean Kanteen successfully launched their first B2B custom program, opening up a new revenue stream with minimal operational effort.

By leveraging the success of their DTC customization, they were able to seamlessly scale into B2B, providing business customers with an intuitive, automated ordering experience. Custom orders now move effortlessly from visualization to production.

Klean Kanteen has set the foundation for a new standard in corporate customization. With a future-proof platform, they are now well-positioned to grow their B2B offering, expand their product lineup, and continue leading the way in sustainable, customized drinkware.

30+

Market Leading
Brands

90k

Custom Products
Purchased Per Month

3k+

Templates Created
Per Month

155+

Total e-Comm Sites Powering
with VU Custom