Bison Coolers Invests in Custom to Protect Margin and Scale Smarter
Bison Coolers has offered Custom products for over ten years, but their previous process was fully manual. Customers filled out forms, communication happened over email, and internal teams had to manage every order by hand. As demand for Custom grew, the limitations became clear. Rising tariffs and tighter margins made the need for a better system more urgent. Bison partnered with VU Custom to improve efficiency and grow the Custom side of the business.
We analyzed a number of potential solutions, but VU Custom stood above them all. The knowledge of the team, the capabilities of the technology, and their professional experience in customization really made the difference. From day one, they understood what we do and how we customize our products, which made the entire implementation process much smoother.
Customizing our products has been a cornerstone of our business for over a decade. With all the uncertainty around tariffs and rising margin pressure, we knew we couldn’t afford to wait. We’re always looking for new revenue opportunities, and enabling a seamless process for customers to order online just made sense. In addition to driving revenue, it improves our margins. It’s a win-win solution, and we’re excited to see the results.
Our hunger to keep growing as a company led us to VU Custom. We’re confident this partnership will help us increase revenue and add to the bottom line.