VU has been seamlessly integrated into The Ridge’s Shopify site. Our comprehensive solution supports various product categories, including wallets, rings, key cases, and more, all the way through to manufacturing.
The Ridge utilizes VU for personalization, decoration, virtually merchandising, and limited edition collaborations with artists.
VU Admin is used to create “Starting Points,” a feature within VU Custom’s software suite that allows brands to guide customers down the path of personalization and decoration from any product page.
VU Manufacturing has been pivotal in The Ridge’s R&D and initial production of customized products. This collaboration has rapidly expanded their custom program, enabling personalization and limited editions across various product categories.
*formerly JTB Custom